Gigi Woo

GIGI WOO is proud to be a lifestyle brand that focuses on comfort and quality for the fashion enthusiast. We hail from a generation of dreamers and doers that cultivate a thriving spirit, while causing necessary disruption to affect social change. We design with the Millennial woman in mind. Someone that wears many hats and is pulled in many directions on a daily basis. In our designs, we exemplify bold, and a seductive yet minimal aesthetic. We seek to thrill and inspire with provocative imagery and striking designs to ignite the senses and cradle the body.

Fashion is in our DNA, but we don’t like the idea of compromising comfort for fashion. We knew that in creating this brand, we wanted it to appeal to people who have a busy lifestyle and don’t always appreciate rigid, stiff and uncomfortable clothes. We challenge our design team to create pieces that are to fashionably fit in every situation you find yourself in, without sacrificing a superb fit and stretch. Through endless amounts of planning, research, and sourcing, we’re proud to present you with something that fits, makes you feel not just sexy, but also comfortable. Underwear is just the start! We’re up to this challenge and we’re excited to bring you with us along this journey.